1. Who we are
Primal Sign is a Sole Trader business providing branding, advertising, website and related business services. Business address, contact email, phone number and VAT number should be inserted before publication.
2. Scope of this policy
This Privacy Policy explains how Primal Sign collects, uses, stores and protects personal data in connection with its websites, enquiries, client work, advertising services and related business operations.
3. Personal data we may collect
Depending on the service, Primal Sign may collect names, email addresses, phone numbers, business details, billing details, project information, website content supplied by clients, communication records and other information necessary to provide services.
4. How we collect personal data
Personal data may be collected directly from the individual, through website forms, cookies or consent tools, by email, phone, invoice records, project documents, client onboarding, website submissions, advertising bookings and ongoing communication.
5. Why we process personal data
Primal Sign processes personal data to respond to enquiries, prepare quotations, deliver contracted services, communicate with clients, issue invoices, keep accounting records, operate websites, maintain security, improve services and comply with legal obligations.
6. Lawful bases
Depending on the context, Primal Sign may rely on one or more lawful bases under GDPR, including steps prior to entering into a contract, performance of a contract, compliance with legal obligations, legitimate interests in running and securing the business, and consent where consent is specifically required.
7. Analytics and cookies
Primal Sign may use analytics and similar tools to understand website traffic, usage patterns and
performance. Where legally required, cookie consent tools are used before placing non-essential cookies.
8. Data sharing
Primal Sign does not sell client personal data.
Personal data may be shared only where reasonably necessary to operate the business, provide a requested service, comply with the law, protect rights or security, or use trusted service providers acting on appropriate instructions and safeguards.
9. Storage and security
Personal data is stored on private servers protected by passwords and additional security measures. Primal Sign applies reasonable technical and organisational measures designed to protect personal data against unauthorised access, loss, misuse, alteration or disclosure.
10. International transfers
Because Primal Sign may work with clients globally and may use online tools or providers, personal data may in some cases be processed outside Ireland or the EEA. Where that happens, Primal Sign aims to use appropriate safeguards required by data-protection law.
11. Retention
Primal Sign keeps personal data only for as long as reasonably necessary for the purpose for which it was collected, including legal, accounting, tax, contractual, dispute-resolution and security requirements.
Where records are needed for accounting and tax compliance in Ireland, they may be retained for up to six years or longer where the law requires or permits.
12. Data subject rights
Subject to GDPR and other applicable law, individuals may have the right to request access to personal data, rectification, erasure, restriction, objection, data portability, and withdrawal of consent where processing is based on consent.
13. Complaints
If a person has a concern about how Primal Sign handles personal data, they may contact the business first.
Individuals also have the right to lodge a complaint with the Data Protection Commission in Ireland if they believe their data-protection rights have been infringed.
14. Third-party links and content
Websites, advertisements or digital materials created or managed by Primal Sign may contain links to third-party websites, tools or services. Primal Sign is not responsible for the privacy practices of those third parties.
15. Children’s data
Primal Sign does not knowingly collect children’s personal data except where strictly necessary for a legitimate service and handled in accordance with applicable law.
16. Changes to this policy
Primal Sign may update this Privacy Policy from time to time. The latest version published by the business will apply from the date it is posted or otherwise issued.